Designing calm, premium interfaces for products that need clarity and craft.

Demi Vens is a product designer based in Amsterdam, shaping mobile flows, web experiences, and design systems with a refined editorial eye.

Selected work shaped around clear product decisions

By simplifying navigation and improving visual hierarchy, the experience becomes faster and more accessible.

Redesigning the walk-in experience.

Designed to reduce friction at the entrance, this flow helps visitors quickly understand how to access a venue.

View project

Designing a seamless onboarding.

A redesigned onboarding experience that simplifies campaign setup, reduces complexity and guides users from configuration to launch with confidence.

View project

By simplifying navigation and improving visual hierarchy, the experience becomes faster and more accessible.

My Design Approach: Turning Complexity into Clarity

Research & Discovery

Understanding users, business goals, and existing challenges through interviews, workshops, and competitor analysis to build a strong foundation for every project.

Design Execution

From wireframes to interactive prototypes, each iteration was tested and refined to reduce friction, improve clarity, and validate the final experience

Improvement

Validating ideas through prototyping and usability testing, continuously improving the product based on real user feedback.

Improvement

Validating ideas through prototyping and usability testing, continuously improving the product based on real user feedback.

Let’s work together

I’m always looking for thoughtful projects and collaborations. If you have a product in mind, please get in touch.

Get in touch